Vidlisting is the content platform of choice for smart real estate brokers and agencies that want online tools to help their team of REALTORS. These tools can be quickly integrated into your own website to attract customers and provide an unmatched user experience on your website.
When brokers and agencies join Vidlisting as Corporate level members, you'll gain access to a number of unique tools that are focused on making your team more successful, productive, and effective. Click on the tabs below to see how Vidlisting can specifically help you grow your real estate business.
Growing Your Prospective Customer Base
Vidlisting has a set of online real estate marketing tools that allows your brokerage team to focus on the things that they do best - sell local and international properties.
Growing Your Brand: As a real estate broker, you've spent a lot time and money on building your local brand online. Both customers and the real estate agents working for you identify with that brand as a result of your efforts. Vidlisting has tools that support an online customer experience completely branded for your brokerage or agency.
- No matter where prospective customers see your marketing materials online, Vidlisting tools will work to bring them back to your website to get the information. Your site is where your prospective customers belong and not your hosting or videographer's site.
- Your team will share a common set of easy to use tools where your branding just appears and you'll be able to define the limits of what they can configure/change with a few mouse clicks. As a broker, you'll maintain 100% control over where your team's content appears, how it is branded, and where it can be distributed.
- Your real estate marketing doesn't have to be limited to just your own marketing materials. Vidlisting has locally focused content tools so that your website can be the interactive center of your local community. Residents and local businesses can upload videos to hyper local pages about specific neighborhoods or communities. Using this approach, you'll mesh local businesses and residents into your local marketing plan for home buyers and your brand will become a central fixture within a given neighborhood.
As a Corporate level member, your customers will never see Vidlisting branding while using Vidlisting provided functionality on your website. Your site's online experience should be all about you and your brand. We think that's how it should be.
Converting Your Website Visitors Into Leads: The lifeblood of any real estate brokerage is the ability to convert leads into customers. With our tools, you'll own the process of the conversion of a prospect into a lead. You'll maintain visibility of those lead to customer conversions across your team as online prospects get excited about properties and services highlighted in your video content.
- Prospective online and local customers will contact you directly. With our broker focused programs, all links will be back to your website, not the Vidlisting site.
- Customers can contact you right through your real estate video widgets no matter how many times the video widget is shared or embedded by others. You (or someone on your team) own the entire conversation with the customer as well as the lead.
- Vidlisting will never share your leads with others or rent/resell information about your leads.
Updating Your Approach: Customers are not only looking to brokers and agencies as a service provider. They also want to know your approach to the business.
- You'll have access to the latest tools to provide targeted, local information about properties and comprehensive information about your services to local and international customers. You'll also be able to provide a wealth of targeted supplemental information with your own branding to meet their property buying needs.
- You'll be able to provide information in a range of languages that may be more comfortable and discoverable to your prospective customer. This will attract not only international real estate clients from all over the world but also local customers in demographics that you may not have previously been able to reach.
- You'll be able to add supplemental information about your brokerage, properties, and area to your embeddable real estate video widgets. Your customers will get context from your widgets that is not only completely customizable but also unique to your website.
Spend More Productive Time Selling
Whether your brokerage is a single person or has offices spread across the country, Vidlisting provides easy, time saving tools that allow you to focus on what's important: the transaction with your customer. We share your view that each moment spent learning or worrying about technology is a moment lost with a customer.
Your Choices: Vidlisting offers a choice of options and tools to match your business objectives and technical capabilities. We can provide turnkey packages or simply provide a limited set of services to fill it any 'white space' that you may be missing:
- Want customers to think that you host your own video content on your own server but don't want to deal with the operational hassles, programming, or server investment?
- Do you only need video conversion support for hosting your own video content because your brokerage already has a robust technical team and infrastructure?
- Want to just get started with the most economical solution until the economy turns around?
We have solutions that meet just about any time and/or technology limitations. Our standard implementation that makes in appear that your brokerage hosts its own videos on the brokerage's own domain and has its own embeddable widgets normally takes less than an hour to implement working with a web developer.
Your Time:Your team's productivity is a key element to real estate success. Vidlisting continues to develop tools that help your team deal with real estate videos in volume and help your team to be more productive
Vidlisting has functionality that lets your team upload videos directly into listings. You determine how you want your videos to be showcased in your listings. Your staff uses a very short upload form on your own website to upload your videos. No embed code is required - the video knows where to appear in the listing. Standard configuration normally takes about a day of design work and less than an hour of work to make it live on your site.
Our approach is different is that we are not only focused on real estate but also focused on solving the content management issues of real estate organizations. The approach that most video upload sites take where one is required to cut and paste video embed codes works well when you have a few videos. Let's walk through the embed process to better understand where it fails. Normally, embedding a video requires only three simple elements:
- the video embed code for the desired video
- direct access to the website or blog source code
- Knowledge of how/where to correctly paste the video embed code
Now, we can use this knowledge to illustrate our point about productivity and show why the video embed approach may not work for all organizations. Let's say each embed takes an agent or webmaster 2 minutes to find the right video embed code and the right place in the code to paste. Now, let's say that your brokerage gets 40 new listings per week. Your brokerage is now losing over 1.5 hours per week just dealing with video embed codes. Meanwhile, your video is also publically available on your channel hosted and discoverable by search engines on someone else's website.
Additionally, you'd need to 1) provide each agent with access to your website source code, 2) hire a developer to develop functionality that allows pasting of the embed code, or 3) designate a trusted person to simply manage video content.
Measure The Effectiveness Of Your Online Marketing
The key to conducting any successful marketing effort is data. The Vidlisting marketing tools are geared to generate actionable data as part of the View=>Contact=>Sell cycle.
Your Data: At Vidlisting, we are committed to providing the data that you need to make smart business decision. You'll not only get total data such as video views but you'll also know where every widget is or has been located, how many times a widget has been viewed (rendered) on a given page, and how many clickthroughs the video widget has received.
Your Leads: The brokerage will have visibility of all leads generated by team members from video widgets or any of the other Vidlisting tools. If one of your members leaves your team, you'll still be able to continue to have visibility and develop the leads generated by that member.
Join as a corporate level member now.
Communicate/Collaborate Inside And Outside The Brokerage To Build Your Team of Real Estate Agents
Agents are the lifeblood of the real estate brokerage. Changes in the real estate technology landscape mean that agents can be working for the brokerage from anywhere - your main office, branch offices, their home, or while on the road. Vidlisting has developed a feature set specifically geared to helping agents and brokers collaborate, communicate, and market properties in this changing environment.
Flexible Video and Content Options: Vidlisting supports brokerage content any way and with any branding that the brokerage chooses. Need professionally produced videos? We have turnkey real estate packages filmed by professional videographers that meet any real estate need with significant volume discounts for brokers. Want to film your own videos? We have all types of unique real estate video and content management features that can help brokerages to professionally produce and brand their own real estate videos. Want to self host real estate videos on your own server? Vidlisting has tools to help you do that in a cost effective manner.
Organizational Content Networks: All of the information, images, documents, and real estate video that your agents generate can be quickly and automatically added into a content network specific to your brokerage. permissions can be individually or broadly applied to make content available to members or the general public via your brokerage's website.
Easy Accessibility of Brokerage Documents: Vidlisting isnt just about real estate videos. For example, Virtual folders are a wonderful content management tool that make access to required brokerage documents easy for agents that are on the road, working from home, or at distant locations. All of the PDFs, powerpoint presentations, property videos, and links that an agent needs are right at their fingertips.
Brokerage Recruiting And Training Tools: The tools that Vidlisting provides are also ideal for recruiting new agents. Brokerage specific industry videos are the opportunity to communicate a fully branded recruiting message to agents that outlines all of the benefits of joining your agency or brokerage. Once new agents join, the first days of a real estate agent's career at your brokerage are make-or-break; you have them get the new agent up to speed and producing as quickly as possible. It isn't about content at this point - it's about process.
Virtual folders are a great example of technology provided by Vidlisting that can help new agents become productive quickly. No matter where they may be located in the world, virtual folders instantly make the documents and information needed by them available on their first day in one convenient online location. Additionally, brokerage specific educational and training videos can be included in the materials. Vidlisting is the ideal provider for real estate education and training videos as there are no artificial upload limits for Vidlisting members.
Value Add Community Information: Real estate brokerages and agencies can build and give their agents access to completely customizable local content libraries. These libraries make geotargeted community information available to agents at their fingertips whether in the office or onsite with clients.
Build Agent Websites: Vidlisting has built dozens of real estate multimedia enabled websites throughout the world and in multiple languages using our underlying website platform. We have experience building real estate websites on almost every type of web server. Your agent site can be deeply integrated with content from your brokerage site but with completely different branding if your agent so chooses. We provide a volume discount when a brokerage orders multiple agent websites.
Mobile Video Options: Real estate video can be taken be captured on site using cellphones for property tours, overviews for absentee owners, or internal updates for brokerage only use. Vidlisting's conversion mechanism is configured video from multiple types of cellphones. Once converted using our system, brokers can manage, assign permissions, and syndicate (distribute) mobile content just like any other.
Leverage Agent Language Skills: If you have agents that speak different languages, they can quickly and easily help you to provide custom language content on your own website. All Vidlisting member functionality is developed for use in multiple languages - real estate brokers can easily customize the features even when vidlisting doesn't otherwise support a given language.