Guide To Marketing Benefits For Real Estate Associations And Local Boards

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Real estate associations can use video to highlight their activities/events, highlight members or properties for sale by their members, and bring distance education to members of the association.

Real estate associations have enterprise needs regardless of whether they are local boards, state, or national in scope. The content delivery and real estate video platforms needed to support these association are not alike or even always available. Some key factors when considering a video platform for an association or local board include the following:

Branding: A real estate association must have online tools that highlight the relevant things that the association is doing to assist their members locally. For instance, the association should be able to provide exclusive association branded information or video content to members for use on the member's own website. Both the association and member gain value from this approach. Vidlisting has a range of functionality and branding choices that allow real estate association staff to upload videos and other content directly into the association's branded widgets and allow a specified group of members to redistribute that information.

image of how local real estate associations can grow with video

Growing The Association: Real estate associations can grow by providing relevant information to their pool of prospective members. The association's online tools should have a means for these prospects to contact the association immediately with questions or about membership. When a prospective association member uses the messaging functionality built right into embeddable video or document widgets, the prospect will be put directly in contact with the association staff member that uploaded the video with a courtesy copy provided to a designated point of contact within the association.

Hands-Off Maintenance: Real estate associations and local boards are busy (especially in this economy). We know that associations and real estate boards are looking for ways to leverage their time online to be more productive. As an example, Vidlisting online solutions minimize cut and paste solutions for embeddable flash video players. Most video hosting site require cut and paste solutions as the primary means of managing content or making videos "viral". Here's the problem with that approch: a national or regional level agency, large brokerage, association, or listing portal could easily have dozens or hundreds of videos being posted each week. Cutting and pasting embed codes for these videos, having to constantly select content to include/exclude, or having to cut and paste flyers into other websites such as Craigslist isnt the mark of a time saving or productive online solution. We dont think that hiring new people or adding hours to your web site support contract should be a result of implementing a video strategy. The Vidlisting time saving approach is more productive and lets real estate associations remain focused on their own goals rather than spending lots of time managing content online.

image of how local real estate associations can control their real estate video content

Automatic 100% Control of Distribution Channels: Related to Hands Off Maintenance above is the ability to automatically scale your distribution capability while maintaining 100% control over the distribution channels that you want to pursue. If you dont want your association's videos to be distributed to a certain type of site for whatever reason, you'll have very specific control over how and where your associations content appears.

Easy Implementation of Services Within Your Own Domain: Vidlisting can help get all of these cool services running within your association's domain and be branded for your organization. Your association will be strengthened as a result and the information benefits to your members will increase.

image of how local real estate associations can reach out internationally

Reaching Out To International Associations and Having A Plan To Be Inclusive Of Changing Ethnic Demographics: The larger the organization, the larger the responsibility to be inclusive of changing local ethnic demographics. Associations and local boards should also be thinking about how to support the needs of international visitors that may be looking for area REALTORS. A true "association ready" solution will be able to provide options to integrate these groups of buyers with association members and allow them to easily find and access the local association content as well.